Virtual Urmston

We were thrilled to have the opportunity to work with Simon and the Digital Urban Team to co-create a virtual reality experience of an everyday journey through a busy urban area.  Users of the experience could take the perspective of a child in a seat on a bike positioned in front of an adult or as a passenger in a double pushchair.  Their virtual journey took them through existing and new road designs, incorporating improvements to paving and cycle lanes in order to allow people to better understand why changes to existing layouts would be beneficial to pedestrians, cyclists, and car users alike.